Overview
Client: Left Main REI
Left Main came to me with a defined brand and a steller product, but they wanted to enter into the motion space in the hopes of creating video assets highlighting their different products and their features. This led to an ongoing relationship where I became their go-to for all things video.
I have helped create multiple product videos for Left Main's marketing team, as well as leveraging those videos for usage as shorter form social media posts by editing existing scenes together. I have also created animated user testimonial assets, to be used now and for any future testimonials they may get.
Meet Left Main
The first of many, this video was the foundation of my relationship with Left Main, and a great first step!
The goal was to create an explainer video for their main application and it's features, highlighting the obstacles real estate investors often find in other products and exploring how Left Main does away with difficult features and helps users sell.
While a script was provided, I aided in refining the script and coming up with a video concept. Illustration was outsourced to their in-house designer with the exception of a few scenes, which then led to my animating the video, bringing in some voice over and music, and bringing the story to life. This video drove results, with a 40% interaction rate!
User Generated Testimonials
These video's were created all together to showcase well-known names in the real estate game giving their thoughts about Left Main and it's benefits. The goal was to create a package that can be reused now and in the future to plug in any other testimonials quickly and generate content for socials quickly.
I started by illustrating how these would look, making sure to include a quick intro and outro, as well as a lower-third to showcase any well-known names and how long they have used the product. Once animated, all that's left before a testimonial can go out to the masses is some quick audio tweaking, footage coloring, and inputting a users information!
Property Sales AI
Left Main was launching a new product, so a video to accompany the launch was a must. With the previous explainer was a foundational starting point, I created this video's concept to explore the use of AI and how it interacted within Left Main's product. This was achieved by accompanying UI animations with fast paced typography and showing the benefits of AI through animated graphics.
Another important aspect of this video was the AI Genius mascot Left Main created for the marketing of the Property Sales AI product. Including the mascot in the video and bringing him to life helps bring some levity and visual intrigue to this piece. The mascot was animated with the rubberhose plugin and a keen eye for detail!
Here's what the client had to say!
" Working with Nick was exceptional! His motion graphics expertise helped us create high-energy, engaging videos that drove real results for our brand awareness campaigns. Nick absolutely nailed the motion graphics, transitions, audio and pacing to make this video stand out. If you need scroll-stopping, results-driven video content, he’s the one to call!."