Overview
Groopit's explainer video explores it's features by showing them in action, exploring the app's UI and multiple integrations to highlight it's benefits to users.
UI videos can easily end up slow paced and static, so this video takes on a more playful approach, with the yellow orb guiding use through the app, demonstrating dynamic movements as things are highlighted, and the camera movements to ensure the video never loses momentum
Role: Animator
Client: Groopit
Studio: Simple Story Videos
Additional Credits: Andy Ham (animator)